Liverpool in talks with New Balance over record kit deal


LIVERPOOL are in talks to bag a record Premier League kit deal – smashing Manchester United’s present £75million-a-year contract with Adidas.

The Kop’s deal with American sportswear giants New Balance ends toward the finish of next season with talks effectively in progress to expand the association.


Liverpool’s present arrangement is worth £45m-a-year.

The Daily Mail report New Balance consider their endeavor with the Premier League pioneers has been productive, however, they will have to increase their sponsorship offer by at least £30m-a-year for it to continue.

While immense advancement has been made on the pitch under the direction of Jurgen Klopp, the club have reported two straight years of record kit sales.

What’s more, the profile of star players like Mohamed Salah, Sadio Mane, Roberto Firmino and Virgil van Dijk have soared while sporting New Balance merchandise seen worldwide.


A source near the discussions told Sportsmail: « The club are built up in Europe again and testing at home.

“Liverpool will be competing with Manchester United’s £75m-a-year deal. They are available to stretching out with New Balance, but if they don’t come up with the cash, the club would be open to finding another partner. »


Both Arsenal and Chelsea gain £60m-a-year from their most recent pack bargains.

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